Biz Buzz: Halloween shop opens; new salon in southwest Wisconsin; chain restaurant adds drive-thru

Biz Buzz shares business tidbits from around the tri-state area. This week, we highlight developments in Dubuque, Iowa and Potosi, Wis.

A seasonal costume shop has opened its doors in Dubuque, lending a sense of familiarity to a year that has been anything but typical.

Spirit Halloween commenced operations at

2600 Dodge St. in late August.

The store sells costumes for adults and children, as well as a wide variety of Halloween décor.

Despite widespread retail struggles in 2020, District Manager Mike Holmes said the store is outpacing the previous year’s sales.

“We are doing extremely well so far this year,” said Holmes. “Sales are up quite a bit companywide. People are finally able to get out and do a bit more shopping, and they are taking advantage.”

Even so, the impact of COVID-19 looms large.

Spirit Halloween has closed its fitting rooms, and customers are also discouraged from trying on masks. Holmes noted that employees have a cleaning regimen that is conducted every hour.

Holmes said that clown costumes have stood out as particularly popular items so far. Generally speaking, costumes associated with scary films have been flying off shelves.

This year marks Spirit Halloween’s third within the Plaza 20 Shopping Center.

Sara Kahle Hutchinson, vice president of Plaza 20, believes the location’s high visibility and proximity to local college campuses have helped the seasonal store thrive there.

With Halloween still more than six weeks away, she has already observed a steady stream of customers.

“People are out early and they’re getting ready for the holiday,” she said. “I think people are excited to have something to celebrate.”

Spirit Halloween’s Dubuque store is open from 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sunday, according to the store’s website.


A longtime hair stylist has opened a new business in Potosi, Wis.

Hometown Hair Studio, 114½ N. Main St., opened its doors last week, according to owner Michelle Kuster. The business provides a variety of services, including hair care, waxing and tanning.

Kuster said she has been doing hair for about a dozen years and she previously worked as the manager at a chain hair salon in Platteville.

“I decided that I would like more flexibility for my family and for myself, so I decided it was time to start my own business,” Kuster said.

She leased a location in Potosi that previously housed Changes Salon.

Kuster conducted extensive work on the space, repainting the area and installing a wide array of new décor. She said the studio now features pictures and other decorations honoring the history of Potosi and the hair-care profession.

She’s eager to continue doing what she loves and ready to embrace the role of business owner.

“I love getting to know my customers, and it’s great to get to do what I love to do,” she said. “I want to give my clients a look that’s new and exciting and I want them to leave with a smile on their face.”

The salon is open from 1 to 6 p.m. on Wednesday, Thursday, Friday and Sunday, but Kuster said these hours will eventually be extended. Kuster said customers can also pre-schedule appointments outside these hours.

The business can be reached at 608-885-0177.


A chain restaurant know for its soup and sandwiches is adding a drive-thru to its Dubuque location.

Mike Young, operating partner for Panera Bread of Iowa, said work commenced on the drive-thru about five weeks ago. He predicted it would be open in the first or second week of October.

‘I think the length of the project surprises people,” said Young. “Adding a drive-thru is a lot more than just knocking a hole in the wall and adding a window. There is plumbing work you have to do, HVAC changes that need to be made and new equipment you have to bring in.”

A building permit issued by the City of Dubuque pegged the price of the project at $340,000.

Panera Bread started with a single location in Boston, Mass., and has since expanded to 2,300 locations in the U.S. and Canada.

The chain opened its Dubuque location, at 3243 Kennedy Circle, about 15 years ago.

Young said that drive-thrus are becoming increasingly common at Panera restaurants.

He said that plans for a Dubuque drive-thru had been in the works before COVID-19 began to affect consumer habits. However, he acknowledged that the new service comes along at a time when diners are growing more interested in such offerings.

“COVID is certainly pushing that along,” he said. “There is still a portion of the public that is playing it safe, and I think the drive-thru appeals to those people.”

Panera Bread can be reached at 563-690-1719.