Biz Buzz Monday: New fast-casual restaurant opens in SW Wisconsin

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Biz Buzz shares business tidbits from the tri-state area. In addition to this development, we will share other news in Tuesday’s edition.

FENNIMORE, Wis. — A new restaurant with a focus on fast-casual dining has opened in southwest Wisconsin.

Reggie’s recently opened at 645 Lincoln Ave. in Fennimore in the former Hardee’s building. The restaurant is named for the late Reggie Reynolds, longtime owner of the nearby Cottonwood Sports Bar & Supper Club.

“Everyone in town knows that name,” said Pat Reynolds, Reggie’s wife and owner of the new restaurant. “It seemed like a nice way to make sure he was remembered in the community. … I already had one guy stop in and say he thought Reggie would be proud.”

The restaurant serves items such as burgers, pizza and other dishes for dine-in or takeout. The menu also includes cheese curds, soft-serve ice cream and a variety of alcoholic beverages.

“Our cheese curds aren’t like any other out there,” promised Tyler Reynolds, Pat’s son. “People have been banging down the door for those things.”

Tyler Reynolds said the family was prompted to open the restaurant to offer a casual, community-oriented space for area residents while also capturing interstate traffic from nearby highways.

The venture also offered a chance to build upon the family legacy, which already includes 17 years of ongoing ownership at Cottonwood.

“People know us, and they know we’re going to give them quality food,” said Tyler Reynolds, who helps manage both businesses. “If we can’t stand behind it, we don’t serve it.”

The restaurant is open 10 a.m. to 9 p.m. seven days a week, a schedule Pat Reynolds said was intentionally wide to allow for a variety of community uses throughout the day. Already, she said, a few groups have come in to play cards or simply hang out.

“Not a lot of places are open seven days a week around here, especially into the night hours,” she said. “… We’re really looking forward to all the friendships we can make and all the people we can meet here.”