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Biz Buzz shares business tidbits from across the tri-state area. In addition to this update from Shullsburg, Wis., we will share other developments in Wednesday’s edition.
SHULLSBURG, Wis. —An artsy local family has opened a brick-and-mortar shop in Shullsburg.
Emily Pedley Fecht owns Perfecht Gift Co., which opened April 4 at 127 W. Water St. in Shullsburg. A grand opening ceremony will be held Thursday, May 1.
The storefront is a means for Pedley Fecht and her family to sell their products. Previously, the family was a staple at area craft fairs and recently briefly had a pop-up shop at another downtown Shullsburg location.
“Everything here is made by us,” Pedley Fecht said. “It’s a lot of giftable items.”
Pedley Fecht makes household products such as candles, lotions, soaps and lip balms.
“All my stuff is made with real ingredients,” she said.
Her mom, a skilled sewer, makes items such as tote bags and dresses.
Pedley Fecht’s husband, Adam Fecht, and their three children also help at the shop, making hand-embroidered items and jewelry.
Her sister-in-law, Kayla Pedley, makes car freshies, beaded pens, keychains and wine stoppers.
“Everything we make, there’s a reason behind it — like … we wanted but we couldn’t find (something), so we decided to make it,” Pedley Fecht said.
The new storefront also will feature classroom space.
“This location offers us some space aside from the store,” Pedley Fecht said. “We have a retail space out front and a huge classroom in the back.”
Plans for future classes include wreathmaking and cooking classes, she said.
Eventually, Pedley Fecht said, the store will include items from other vendors who are family friends.
Downtown Shullsburg is an ideal store location, Pedley Fecht said. The Shullsburg native now lives in Lancaster but has fond memories of growing up in her hometown. She said community development groups such as Advance Shullsburg help businesses such as hers thrive.
“The retail environment here is just different from other communities,” she said. “(Advance Shullsburg) is so supportive. It’s been a real positive experience. It’s fun to be home and be part of that (retail environment).”
Perfecht Gift Co. is open from noon to 5 p.m. Fridays and 10 a.m. to 5 p.m. Sunday.
For more information, visit facebook.com/perfechtandpretty.