AUSTIN, Texas — Being “Brand on!” matters if you want to maximize your potential in today’s markets. Brandon Coleman Jr., branding professional and host of “The Brand ON! Show” has released “Brand ON! The Hidden Power of Brand Alignment” (An Inc. Original).

Readers will benefit from five decades of consulting expertise and learn why brand alignment is an invaluable, time-tested way of optimizing your business’s success. “Brand ON!” reveals the hidden opportunities and inspires immediate action by sharing insider consulting secrets and real-life client stories in a brief, entertaining read.

“In his inimitable, down-to-earth, cut-through-the-crap style, Brandon Coleman Jr. discloses the secret ‘Brand ON!’ superpower that can defeat evil inefficiencies, triumph over the status quo and inspire customers and employees,” said Craig Murray, owner and executive chairman of MOCEAN, LLC.

Among the lessons presented in the book, Coleman explains the fundamentals of a well-aligned brand, exposes the major causes that make most businesses “brand off!” and provides the tools to begin assessing your brand alignment.

Coleman is a branding professional with the ability to cut through clutter to amplify others’ potential. He has fueled success on thousands of brand alignment engagements across many different industries spanning five decades.

“It takes leadership courage to see and address issues with brand alignment, but trust me — your customers see them before you do,” said Bob Jordan, president and CEO of Southwest Airlines Co. “In this book, Brandon urges leaders to relentlessly seek the truth and drive alignment that will power your business.”

“Brand ON!” is available everywhere books are sold.