ATLANTA — Kara Smith Brown, founder and CEO of LeadCoverage, has announced the release of her first book, “The Revenue Engine: Fueling a B2B High Octane Pipeline.”
A leading voice in B2B marketing strategy, Brown’s debut book presents proven frameworks to help marketing leaders turn their teams into powerful revenue-generating engines, some of the same lessons she shares at industry events and the same frameworks that have made LeadCoverage the premier supply chain go-to-market consulting group. Drawing on her more than 20 years of experience helping B2B organizations across the supply chain, logistics and technology industries, Brown’s goal is to help readers shift B2B marketing from a cost center to a profit powerhouse driving scalable revenue.
“Marketing leaders have a massive opportunity to drive revenue growth, but to do so, it’s crucial they can demonstrate value and the impact of their efforts,” she said. “This book gives marketers the tools they need to align sales and marketing and optimize lead generation to turn their departments into revenue engines.”
Beyond laying out a practical framework to generate measurable pipeline value and return on investment, “The Revenue Engine” offers practical advice on marketing fundamentals like intent data, account-based marketing, content strategies and key performance indicators. With real world examples and math simplified for nonanalysts, the book equips marketers with an actionable game plan for measurable demand generation.
“’The Revenue Engine’ is an essential guide for B2B marketers,” said author and marketing strategist David Meerman Scott. “(Brown’s) practical advice and real world examples make this book a valuable resource for anyone looking to improve their go-to-market strategy.”
Brown founded LeadCoverage in 2019 with fellow supply chain expert Will Haraway. LeadCoverage partners with clients to deliver actionable insights. Headquartered in Atlanta, the company’s approaches to public relations and analyst relations have secured its team as trusted counsel for clients seeking to strike a balance between measurable marketing outcomes and having an elevated share of voice in the industry.
Published by Advantage Books, the book is available now for purchase in print, e-book and audiobook.