Chicago, Ill. — As sustainability takes center stage on Earth Day, “Sustainable Success: How Businesses Win as a Force for Good” arrives as a timely and thought-provoking guide for business leaders navigating today’s rapidly evolving economic and regulatory landscape.
Authored by Paul Marushka, CEO and founder of Sphera and a recognized leader in sustainability, the book delivers a thesis: When embedded strategically, sustainability is not a constraint — it’s a growth engine for long-term value, resilience and competitive advantage.
“In a world marked with change, sustainability is no longer a nice-to-have — it’s a strategic necessity,” Marushka said. “Businesses that embed sustainability into the fabric of their operations — from procurement to leadership — won’t just weather volatility; they’ll lead the way in building a more resilient, profitable and responsible future.”
Sustainable strategy drives long-term success
In today’s volatile market landscape — where geopolitical tensions, workforce instability and extreme weather events routinely disrupt global operations — Marushka urges companies to move beyond one-dimensional sustainability reporting. He advocates for Enterprise Sustainability Management as a holistic framework for embedding sustainability into the DNA of business operations.
“Sustainable Success” outlines how companies can align stakeholder expectations, operational agility and innovation pipelines to unlock lasting value. Marushka’s “Cycle of Good” framework empowers leaders to anticipate cultural shifts, innovate ahead of regulations and translate purpose into performance — building organizations that don’t just survive, but lead.
Why the stakes are higher than ever
Recent data reinforces the urgency and relevance of Marushka’s message — sustainability isn’t just a principle, it’s a powerful driver of consumer behavior, strategic investment and executive focus:
Consumers demanding it: 83% of consumers consider sustainability a key factor in their buying decisions and potential policy changes do not impact this cultural trend.
Leaders investing in it: 87% of business leaders view sustainability as a strategic investment that safeguards their organization’s future.
CEOs prioritizing it: 92% of CEOs recognize sustainability’s critical role in long-term performance and see it as key to staying competitive.
“Sustainable Success” is available for purchase online and at your local bookstore.