NEW YORK — Despite a rise in COVID-19 cases Americans spent at a brisk pace last month, though much of that spending was done online and not at restaurants or other industries beleaguered by the arrival of the delta variant.
Retail sales rose a seasonally adjusted 0.7% in August from the month before, the U.S. Commerce Department said today. That uptick caught economists looking for a downturn by surprise. Consensus estimates were for a decrease of 0.85%, according to a survey by FactSet.
But the delta variant has changed where Americans spend their time and money. Online sales soared 5.3% last month, while sales at restaurants and bars, many of which believed they were through the worst of the pandemic until the arrival of delta, were flat from the month before.
Earlier this year as millions were vaccinated, sales at restaurants, bars and other businesses that rely on crowds soared. But in July, health officials recommended that even vaccinated people needed to wear masks in public places indoors due to the delta variant.
Vaccine hesitancy in the U.S. is being cited by economists after the Labor Department reported this month that employers added just 235,000 jobs in August, far short of the million or so jobs added in each of the previous two months.
Back-to-school shopping may have given retail sales a boost this month. Sales at department stores rose 2.4% last month, according to the Commerce Department, as children headed back to the classroom and perhaps for the first time in more than a year, bough new clothing and other supplies.
Americans are likely to keep spending in the last few months of the year as more people find jobs and those who have saved up cash during the pandemic have more to spend, said Sal Guatieri, a senior economist at BMO Capital Markets.
“The surprising upturn in August retail sales supports this positive message,” Guatieri wrote in a note.