MEMPHIS, Tenn. — Rubenstein Public Relations has announced that Jeff Webb, the founder of modern cheerleading and a trailblazing business entrepreneur, is featured in the latest episode of “Insights with Ben Segal,” the podcast from UBS.

Webb recounts his journey of building Varsity Spirit from humble beginnings to leading a multi-billion dollar global company that revolutionized cheerleading, expanding it from a spirit-raising sideline activity into a competitive sport celebrated worldwide.

In the discussion, hosted by financial expert Ben Segal, Webb opens up about the challenges he faced and the innovative strategies that drove his success. From organizing Varsity Spirit’s first cheerleading competitions to navigating the complex path of gaining global recognition for the sport, Webb shares the pivotal moments that defined his career and shaped the cheerleading industry as we know it today.

“When I first started Varsity Spirit, cheerleading was primarily seen as a supportive activity,” Webb said. “I envisioned something far greater — an opportunity for these athletes to showcase their incredible talent and be celebrated for their achievements. It’s been an honor to build a community and an industry that inspire millions of people around the world.”

Beyond his legacy in cheerleading, Webb discusses his ongoing work as a business entrepreneur. As the author of the Amazon best-seller “American Restoration: How to Unshackle the Great Middle Class” and, the publisher of “Human Events and The Post Millennial,” Webb offers insights into leadership, innovation and restoring the American dream.

The podcast is available on all major podcast platforms.