Joe O’Connor wants to persuade your boss — and everyone’s boss — to reduce the workweek to 32 hours.

As chief executive officer of the nonprofit 4 Day Week Global, O’Connor oversees six-month boot camps helping 170 companies with 10,000 participating employees around the world to adopt more flexible work schedules. The New Zealand-based nonprofit has signed up employers in the U.S., Ireland, Australia and Canada, as well as its home country. This month, 70 companies in the UK with over 3,300 employees will embark on a pilot program that includes training, mentorship, data collection and networking, O’Connor said.

He is capitalizing on a watershed moment in the workplace, where the future of when and how work happens is up for grabs. Workers and managers alike know from the past two years of working from home that many jobs don’t really require 40 weekly hours to complete. But the relationship of workers and employers remains in play, with some high profile CEOs, such as Elon Musk, demanding workers return to the office, and others, like Thomas Gottstein, CEO of Credit Suisse Group AG, acknowledging that his company will never return to full-time in-office staffing. O’Connor is seizing this moment of ambiguity to provide organizations with a palatable path forward.

But not for himself. If O’Connor touts the virtues of working reduced hours, his own schedule is hardly abbreviated. A recent work day began with a 6:15 a.m. media interview. Other days end with 9 p.m. online information sessions with executives considering an Australia and New Zealand pilot program, which 4 Day Week Global plans to launch in August.

“We laugh about being acolytes of reduced work time who do conferences in weird time zones in the middle of the night,” he said.

Changing norms

O’Connor’s sudden rise is unlikely. He isn’t an experienced consultant who hobnobs with CEOs, or a billionaire who had an epiphany. The 33-year-old Irishman can most often be found at his desk in the living room corner of a one-bedroom apartment in Astoria, Queens, that he shares with his partner, Grace, and their two cocker spaniels, Ned and Lady.

A former director of campaigning at Ireland’s largest public-sector trade union, O’Connor came to the U.S. nine months ago, obtaining his visa through the Worker Institute at Cornell University, where he is also a visiting scholar researching work-time reduction. But he had much larger intentions while stateside.

“It wasn’t until well into his stay here that I realized that he had come here to organize a U.S. pilot and expected me to run the research for it,” said Boston College economist and sociologist Juliet Schor, who is indeed spearheading 4 Day’s global research efforts and delivered a spring TED Talk on the larger case for a four-day work week.

Aside from the challenge of reversing an ingrained societal norm, O’Connor faces a branding problem: “Four-day week” is a misnomer. He and others define it as a metaphor for suitably reduced hours — typically 32 per week — and flexibility.

For example, some parents who participate in 4 Day’s programs opt for five six-hour days a week, while some coders prefer three 11-hour days. Many companies don’t drop a full day from the schedule right away.

“We work with lots of companies that do a gradual reduction,” O’Connor said. “Some shave off an hour a year.”

Most organizations that embrace shorter schedules enjoy lower turnover, cheaper health care, fewer mistakes and higher-quality applicants, according to Schor. Stress tends to ebb, while job satisfaction rises, she says, and productivity stays stable.

Accidental evangelist

O’Connor became an evangelist for shorter workweeks inadvertently. While he was working with the union in Ireland, the government instituted a policy to avoid pay cuts by increasing many workers’ weekly hours from 35 to 37. This didn’t sit well with O’Connor. He sent a survey to union members, and the answers changed the course of his life: Hundreds of workers, mostly mothers, filled in a comment box, explaining what had happened when they’d followed the common Irish parent path of voluntarily reducing their hours and salaries for family reasons, such as working 70% time for 70% pay.

“We had hundreds of people saying, ‘our expectations are the same, our responsibilities are the same, our output is the same, yet our salaries are less.’” The survey clued him into two facts that have become his guiding truths: Workers typically deliver outputs in the time allotted, and work hours shield a largescale gender-inequity problem. A man with a mission emerged.

In 2018, O’Connor spearheaded a conference in Ireland called the Future of Working Time. “There was a lot of pushback, externally and internally,” O’Connor said, with concern “that this was going to be perceived as lazy public servants looking for more time off.”

The next year, he launched 4-Day Week Ireland (its tagline: Better 4 everyone), pulling together academics, businesses and the National Women’s Council of Ireland as members. He positioned shorter weeks as a centrist proposal that would meet the needs of workers, businesses and society, and a standard 35-hour workweek was finally reinstated in April. He also joined forces with then-fledgling 4 Day Week Global, which was founded by a semiretired couple named Andrew Barnes and Charlotte Lockhart. They self-funded the group after Barnes’ trust company, New Zealand-based Perpetual Guardian, thrived under an abbreviated schedule.

Soon, the COVID-19 pandemic uprooted a century of workplace norms. Barnes and Lockhart hired O’Connor as their CEO, and in September 2021, he moved to America to run the sleepy non-profit. Arriving in the U.S., the former union official realized he would need to go to companies directly to create momentum.

“It’s inevitable that for this to succeed, it would have to be driven by the corporate world and private business and private industry,” he said.

Talking the talk

O’Connor has quickly adapted to the language of CEOs, smoothly talking shop about recruitment, retention and competitive edge.

“He just tells you how it is,” said Adam Husney, CEO of Healthwise, a consumer-health information company with 250 employees that moved to a four-day week this year. “He’s not trying to convince you; he’s just sharing the data.”

Healthwise has seen lower burnout and increased satisfaction with no decline in productivity, Husney said, and a crippling attrition problem has disappeared altogether. “We have lot of work to do, and we worry we’ll slide backward, but for now it’s working really well.”

4 Day Week Global now offers a dizzying array of pilot programs globally. Seventeen companies in Ireland with 600 participating employees will complete 4 Day Week Global’s first pilot in July, O’Connor said. A U.S. pilot of 40 companies with 3,200 employees is just past midway; a pilot in Australia and New Zealand begins in August, and a new U.S. and Canada pilot launches in October, followed by a European pilot in February. Starting next year, new cohorts will launch quarterly, each with a 2-3 month phase beforehand for planning, pilot design and research baseline assessment.

Companies don’t pay to participate in the programs but are asked to donate between $2,000 and $20,000, depending on their size.

O’Connor, meanwhile, is learning the art of fraternizing with a more disparate crowd, with his old alliance-building skills coming in handy. He also hopes to work less before too long. For now, though, he would prefer not to discuss his hours.

Does he work five days a week?

“You know, we’re trying to change the world here,” he said.

Six days?

“We’re a small, growing organization with exponential increases in demand,” O’Connor said. “Like many CEOs …”